Italy-based Fiat group, which has tied up with US-based
car maker Jeep, will launch the first model under the brand in the
country during the last quarter of 2013 as a "completely built unit", a
top official said on Friday.
"We will be ready in launching Jeep brand
during the last quarter of this calender year.. We are aggressively
working on it...," Fiat Group Automobiles India, president and managing
director, Nagesh Basavanhalli, told reporters .
The proposed
launch of Jeep was part of its - three-pronged strategy -- focusing on
products, network and brand. "We have been focusing on our three-pronged
strategy. We are very proud of our products today.. The Linea has the
best in class petrol engine.As part of our strategy, we will bring the
Jeep at appropriate time..", he said inaugurating the company's second
exclusive outlet -- Ramkay FIAT.
Noting that the group had been
expanding its presence globally, he said, they have planned to have 100
dealerships by the end of this financial year.
"Today we are having about 63 active dealerships. We will get there (100 dealerships) before this year end," he said.
About
the products lined up for Indian market during the next three years, he
said the company had planned to launch four refreshed models under FIAT
brand while four products under the Jeep and the Abarth model.
Under
the Jeep brand there would be products across all the segments (compact
SUV, premium SUV) he said and added that the products would be launched
by 2016. The company, would initially import the Jeep models as
'completely built units' from North America and later look at increasing
the localisation.
Fiat Group India has a manufacturing facility near Pune with a capacity of producing 1.60 lakh units and three lakh engines.
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Jumat, 14 Maret 2014
Jeep to hit Indian roads end 2013: FIAT
Posted by Unknown on 21.16
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